Over the past few weeks, we’ve shared various tips on how to optimise your LinkedIn presence and job search strategies. Below, we have detailed our top ten most important tips for improving your employability through LinkedIn. Make sure to utilise as many of these tips as possible to become a LinkedIn Pro!
1. Using the Open to Work Feature and Keeping It Hidden from Your Current Workplace
Activating the “Open to Work” feature on LinkedIn signals to recruiters that you are open to new opportunities. You can tailor the settings to keep this information hidden from your current employer, ensuring a discreet job search while still attracting potential job offers.
2. Expanding from Just LinkedIn and Using Other Sites (Glassdoor, CV Library, Indeed)
While LinkedIn is a powerful tool, it’s important to diversify your job search by using other job boards like Glassdoor, CV Library, and Indeed. Each platform has its unique strengths and can provide access to different opportunities, broadening your job search horizon.
3. Setting Goals to Apply and Search for a Certain Number of Roles per Day
Consistency is key in a job search. Setting daily goals for the number of roles you apply to can keep you motivated and increase your chances of landing a job. This disciplined approach ensures that you are making steady progress in your job search. Most roles have a counter beside them to see how many people have applied for them. This can help you to keep your expectations real while searching. Not letting your consistency falter is the key to a productive job search.
4. Using the Job Alerts Feature to Keep Tabs on New, Relevant Roles in Your Area
The job alerts feature on LinkedIn can save you time and ensure you don’t miss out on relevant opportunities. By setting up alerts for specific roles and locations, you can stay informed and act quickly when new positions are posted.
5. Taking More Specific Action to Engage with a Company Page You Are Interested In
Following and engaging with the company pages of organisations you are interested in can help you stay informed about their latest news and job openings. This targeted engagement can also show recruiters your genuine interest in their company.
6. Engaging with Your Network – Commenting on Posts and Being Active in Communities
Active engagement with your network through comments, likes, and participation in community discussions helps build relationships and increase your visibility. This interaction can lead to valuable connections and opportunities within your industry. Especially following up with and keeping in regular contact with recruiters on LinkedIn can give you the extra edge in your search.
7. Writing a Detailed Career History and Certifications on Your Profile
A comprehensive career history and relevant certifications provide recruiters and potential employers with a clear understanding of your professional journey and qualifications. Detailed descriptions of your roles, achievements, and skills are crucial for making your profile stand out.
8. Taking LinkedIn Learning Online Courses
LinkedIn Learning offers a vast array of courses to enhance your skills and knowledge. Adding completed courses to your profile demonstrates your commitment to professional development and can make you more attractive to employers looking for specific skills.
This tip doesn’t apply to people with certifications like a TOGAF or Prince2, it is more for people looking to enter the market. Recent Graduates and people looking to change careers will find these very useful.
9. Creating Content – Posting Updates About Your Career and Insightful Thoughts
Regularly sharing updates and insightful content about your industry can establish you as a thought leader. This not only keeps your profile active but also engages your network, showcasing your expertise and keeping you top-of-mind for potential opportunities. If you can attain regular interactions from the right people and maintain this throughout your career, you will never be short of a Job.
10. Personal Branding – Headlines and Good Profile Picture
Your headline and profile picture are the first things people notice. In the modern day, LinkedIn is essentially your main CV. Most recruiters headhunt through LinkedIn and a shoddy profile will unfortunately not get you that coveted interview at a top company.
A professional photo and a clear, compelling headline that showcases your expertise can make a strong first impression. However, while essential, they are just the starting point in building an impactful LinkedIn profile.
Try out these tips and you’re sure to see success! Follow us on our LinkedIn page to keep up with our latest insights!
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